Strategy and Planning

Do you have focus?

Strategy and focusOne of the most frequent matter in my blog is represented in one word: focus. Few years ago, I read The 22 Immutable Laws of Brandings, of Al Ries and Laura Ries. That's funny because I was looking for another title, The 22 Immutable Laws of Marketing, and bought this book by accident. I can say nothing about this book but it's really good! We frequently make the mistake of trying to get the whole world in one sip. We forget that we are small and we don't have arms to embrace the world. The result: a great failure. (more…)