Strategy and Planning

Is that easy to open an online store?

Starting a company - image: Vgajic/EPlusDo you want the answer for this question? Unfortunately, I have it and it's not a great answer: no, it's difficulty to open an online store, as difficulty as it is to open a conventional store. If you want to be an entrepreneur, online or regular, you must be prepared to hard work and hard times. Here in Brazil, some statistics point that 90% of new companies don't survive up to 5 years. Worst: half of them don't complete one year, they go to bankruptcy on their first "year of life". It may be a standard number, everyone knows this number but everybody thinks that it is a standard "only for the others". And worst again: even online stores are under this same statistic and open an ecommerce site requires as dedication and planning as if you would want to open a brick and mortar store. (more…)

Strategy and Planning

Do you have focus?

Strategy and focusOne of the most frequent matter in my blog is represented in one word: focus. Few years ago, I read The 22 Immutable Laws of Brandings, of Al Ries and Laura Ries. That's funny because I was looking for another title, The 22 Immutable Laws of Marketing, and bought this book by accident. I can say nothing about this book but it's really good! We frequently make the mistake of trying to get the whole world in one sip. We forget that we are small and we don't have arms to embrace the world. The result: a great failure. (more…)