You have a “brick and mortar-store” and it’s a successful one: for several years, you have been in charge of its operations, you know your products and providers, you have a good relationship with your customers and your team knows how to sell. The next natural step, specially regarding this new Read more…
In your store, can we find several products, most similar and being different only in small details, I mean, like clothes and shoes, that must be selected on the product page by the customer?
Magento uses a special type of product named configurable product to allow this choice, putting several simple products under its umbrella.
If a consumer has few options to choose, fine, no big deal: you can sell a white t-shirt, with some image, a crew neck and short sleeves - and this specific product is shown on the photo. Then, you can present a select box, allowing her to select the size - S, M, L or XL. When listing products, each one will be presented by these characteristics; if the consumer is looking for a blue t-shirt, she will be presented to another product, another page and another choice of sizes.
Remember: every product with its unique features will be a unique simple product, put together under a configurable product that allow the client to select the product she wants.